Packaging

Cruzan Rum Packaging

Concept: Breathe new life into a 250 year old rum brand while still keeping alive those traditions that made it great.

Execution: Transform the brand image by designing a fresh & innovative package with a frosted bottle and color glow back label -- the first to market with this inventive method that really popped off the shelves! Cruzan's traditional light, dark and single barrel rums were also re-packaged, anchoring them as premium in their respective categories.

Activation: New brand strategy & packaging for the Cruzan line of flavored and traditional rums drove the brand's impressive growth over a ten year period -- 26% in just one year -- making Cruzan the fastest growing rum in the world at that time.

Cruzan Rum Packaging

Concept: Breathe new life into a 250 year old rum brand while still keeping alive those traditions that made it great.

Execution: Transform the brand image by designing a fresh & innovative package with a frosted bottle and color glow back label -- the first to market with this inventive method that really popped off the shelves! Cruzan's traditional light, dark and single barrel rums were also re-packaged, anchoring them as premium in their respective categories.

Activation: New brand strategy & packaging for the Cruzan line of flavored and traditional rums drove the brand's impressive growth over a ten year period -- 26% in just one year -- making Cruzan the fastest growing rum in the world at that time.

Cruzan Rum Holiday Gift Box

The brushed silver holiday box was created at a time when the Cruzan Flavored Rum bottles were updated to incorporate brushed metal closures. The embossed palm tree and graphics convey a premium island style, without detracting from the flavor's pop of color, which was highlighted by the box's open window.

Cruzan Rum Holiday 2-Bottle Box

During Cruzan Rum's three-year sponsorship of the Kenny Chesney Tours, Cruzan Rum released a 2-bottle gift box featuring a Kenny Chesney holiday music DVD. The box, wrapped in island branded imagery, was also used beyond the holiday season, without the DVD included. Thinking of multiple uses for a marketing idea is a great way to stretch the investment for a VAP (value added pack).

Cruzan Rum Co-Pak Box

Reisigl connected two of our favorite client brands, Cruzan Rum Cream & Kona Gold Coffee, to create a successful branded co-pak.

Cruzan Single Barrel Rum Package

Evoking the era of Cruzan Rum's beginnings, this fine package features a custom bottle designed with a hammered tactile finish, sailing ship cartouche, natural cork and hand numbered neck strip. The label features original commissioned art with the depth and texture of fine paper and gold embossed foil.

Cruzan Black Strap Rum Package

This authentic nautical decoration is strikingly featured against the dark molasses color of the Navy rum. The use of Navy Semaphore symbols on the bottom label (spelling out the word RUM) is a subtlety that's discovered by the consumer once it's in hand.

Sobieski Vodka Gift Box

This Sobieski Vodka gift box was specially designed for sale in Duty-Free stores, to hold two engraved shot glasses and two 750ml bottles.

Sobieski Vodka Gift Box

This Sobieski Vodka gift box was engineered to hold a 1.75 bottle and special engraved brushed metal flask.

Sobieski Vodka Counter Display

The counter-top display for Sobieski's new 100ml bottle attracts consumer attention right at the register. The compact display was designed to fit several bottle sizes and came with two different header styles. One header featured rapper Slim Thug promoting the brand, the other a more traditional brand message.

Panamonte Rum Package

The design for this Panamanian Rum includes the full bottle package, closure and tamper seal. After sitting down over a rum drink with the owner of Panamonte Rum, we provided a design solution for their first super premium rum that's been 25 years in the making and will sell for upwards of $400. The package features an etched bottle, decorated at Saver Glass, France, and a heavily weighted wood-crafted closure. The neck is wrapped with an embossed and antiqued metal band, which reveals hidden branding with a simple twist of the wooden cap. The side printed label and cigar band-inspired tamper strip completes this refined package.

Panamonte Rum Gift Box

The concept for this sophisticated gift box conveys the worth of its imported contents. Embossed leather and linen wrap the box, making the perfect carrier for such a unique bottle.