POP + POS

Cruzan Rum Case Display

Concept: The National Sales Team needed a large-scale branded display to work in liquor stores of various sizes, but geared mostly to large "box" liquor stores. Moreover, the piece needed to be impactful, user-friendly, and visually pleasing to ensure the stores would utilize the displays year round.

Execution: Design and manufacture a cost-effective, free-standing display that is 1) easy to ship; AND 2) easy to assemble. Maintaining brand consistency, the Cruzan Rum Shack was the perfect choice because it embodied a laid back and beachy brand message.

Activation: Reisigl created an award-winning corrugated rum shack that store operators could display individually - or back-to-back in larger spaces - then load the cases both inside and around the display as room allowed - that's mass appeal! Plus, Reisigl made the roll-out turnkey by handling logistics and supplying detailed setup guides with each unit.

Cruzan Boat Display

This tastefully designed bottle display was designed and built then shipped to Cozumel to fit an existing space in a Duty Free shop. Pre-production concept sketches assured that the design fit the final space.

Cruzan Boat Display

This tastefully designed bottle display was designed and built then shipped to Cozumel to fit an existing space in a Duty Free shop. Pre-production concept sketches assured that the design fit the final space.

Cruzan Wire Rack Displays

Sturdy wire racks with interchangeable headers stretch the time that these units are kept on the floor in stores. From spring through the winter seasons, these displays prompt consumers to purchase for their season-specific drinks.

Cruzan/Kenny Standee

In-store life size displays touting celebrity sponsorship and text-to-win campaigns are an effective way to increase sales and awareness.

Beam End Cap

Retailers are happy to display - and keep on the floor - these space-saving American-made end cap units. High quality all wood construction with 4-color printing creates an eye-catching display that moves cases. They ship flat and assemble quickly with our simple instructions.

Beam Case Cards

Case cards are tried and true. Mini-billboards that are easily inserted into case boxes tell the story without straining the budget. Great for brand promotions and text-to-win campaigns for special events on a shorter timeline.

Papa's Pilar Glorifier

Concept: Create a back bar bottle glorifier to highlight two Papa's Pilar Rum bottles and give the short bottles more presence in the "back bar landscape".

Execution: Design and produce a piece that conveys the stern of Ernest Hemingway's beloved boat, "Pilar". The process calls for a hand-carved wood form, from which a mold is created. Foam is used as a lightweight and cost effective alternative to wood for the final pieces. Each is beautifully decorated to appropriately showcase the unique rum bottles.

Activation: The glorifier's branded wood-grain textured face and black ship lap-inspired sides include inset brass exhaust fittings. The glorifier top has two inset bottle "footprints" so the two bottles are always neat and in place. Reisigl handled logistics & distribution of the individually packaged units to the national sales team. The piece has become a staple item for the brand, seen in back bars across the country.

Papa's Pilar End Cap Unit

This custom-designed, American-made end cap unit is constructed of stained wood, silkscreened with export stamps and logos, and tented with silkscreened natural canvas and rope ties. The unit holds 18 bottles, and ships fully assembled in a custom box.