Reisigl Associates is a design group whose primary focus is new brand development and reviving brands that fall below expectations. Our process begins with gaining complete knowledge of the product, opportunities in the market, and the goals of our client. Our mission is to breathe life into a brand by using innovative marketing techniques and ideas, creative packaging and any other relevant opportunities to connect with our target consumer thereby increasing value.

We like a good challenge ... so give us a call, send an email, or come see us in our Jupiter office. We look forward to it!


  • Package Design
  • Brand Strategy
  • Brand Identity
  • Naming
  • Print Design
  • Digital Design
  • Copywriting
  • Logo Design
  • POS Production
  • Printing
  • Marketing Materials
  • Event Design
  • Event Management
  • On-Premise Promotions
  • Off-Premise Promotions
  • 3-Dimensional Design
  • Public Relations
  • New Brand Launches
  • Branding
  • Tradeshow Design
  • Website Design
  • Photography
  • Retouching
  • Direct Mail
  • Market Analysis
  • Marketing Research
  • Outdoor Media



The big idea ... Or the ah-ha! Moment ... you'll know when you have it ... it can be the best "big idea" ever, but without the right execution and activation, it's just an unfulfilled idea.


Taking the "big idea" and turning it into something tangible that you can engage with the senses! ... Design it ... Create it ... Bring it to Life!


Your "big idea" is sitting in front of you ... now what? Are consumers knocking at your door wanting to buy it, or be part of the movement? NO. You must activate your brand or brand tool to engage consumers, turning your "big idea" into a thriving brand.


Jim ReisiglFounder

Since founding Reisigl Associates Inc. in 1976, Jim Reisigl has been dedicated to innovative design. As designer and creative director with offices in New York and Raleigh, he led a full-service agency to create award-winning design and finished product for national brands such as IBM, Colgate, Western Union and GE - all during the exciting growth of advertising in New York's "mad men" era. Always challenging the rules of convention, he strives to engage the audience in every aspect of the final product. Jim's razor sharp eye for detail as well as an astute grasp of the big picture has resulted in a broad expertise - from package design and mobile marketing to venue concept and build management.

An early navy stint in Key West sparked his love of South Florida. Tiring of the cold winters and itching for a new challenge, he relocated to Jupiter, FL in 1992. The downsized agency flourished as Reisigl's largest client, Todhunter International, opened the door to the spirits & food industry - a niche that became quite comfortable. Under Jim's direction, the team helped to grow the Cruzan Rum brand, making it the fastest-growing rum in the world during that ten year period. The Cruzan campaign strategy led the agency to be touted in "The Top 50 Marketers '05 by Advertising Age". His experience with all aspects of the spirits sector, from packaging and bottling to marketing and in-store displays, has fueled the agency's growth in this area, becoming an industry leader. Jim's commitment to every project inspires his team to deliver above and beyond expectations.

Jim's passion for design, filtering into his life-long love of cars, has led him to spend less time at the drawing board and more time with concepts for his next car project. He enjoys time with his family in Florida, but as an avid skier, also manages to get slope time whenever possible.

James ReisiglPresident

Joining Reisigl Associates in 2004, James continues the legacy of passion for growing brands. With advertising and marketing as the backdrop of his life from day one, James inherently has great focus on the details as well as the big picture, bringing a rich foundation to the work. Initially as Marketing Manager, James added an impressive lineup of national clients to the Reisigl portfolio, including Beam Global, Bacardi, Imperial Brands and Crown Imports.

Now in the role of president, James' entrepreneurial sense drives the agency toward new opportunities across a broad range of industries. His relationships with a growing network of spirits industry leaders also solidifies Reisigl as a force in the sector. While overseeing such unique projects, James draws inspiration and insight from the team's solid core of experience. Always defining new marketing strategies, he is driven to succeed by even the smallest challenge.

James has helped multiple start-ups and existing brands to develop and execute growth strategies, product concepts and marketing programs. As a founding member of Papa's Pilar Rum, he is passionate about the brand and finds satisfaction in forging partnerships for other new brand launches.

James holds a BA in Marketing from the University of Central Florida. Having spent most of his life in South Florida, he maintains an active lifestyle outside of work, enjoying mountain biking, skiing, sporting clays and various charity events.

Lynn ReisiglVice President

Lynn has years of experience in advertising and marketing, joining Reisigl Associates after working in her family's printing business, founded by her grandfather. Her vast expertise in all facets of the agency keeps things running like a well-oiled machine. As a liason between client, sales, creative, media and PR, Lynn has cultivated skills to effectively target needs, ensuring that materials and services get to the field on time and on budget. As part of the team that built the Cruzan Rum brand, she managed the marketing division and helped to initiate the hugely successful Cruzan/Kenny Chesney sponsorship program. Lynn understands that creativity in implementing programs is essential, as is the ability to react quickly when opportunistic marketing scenarios arise. She thrives at working on special projects, most recently developing her own new spirit brand that is near and dear to her heart.

A second generation Italian, Lynn enjoys trips to visit family in Italy, soaking up the lore of recipes and tradition. She is a fantastic cook and enjoys sharing her talents with friends and family.

Adrienne MayerGraphic Designer

Our Graphic Designer Adrienne brings polished yet versatile creative talent to the table, with over 13 years experience in print design for both the advertising and branding worlds. No stranger to juggling the diverse needs of hundreds of clients simultaneously, Adrienne excels at the nuances of -- not just serving but -- pleasing a wide variety of clients and companies. Integrating analytical thinking with communication skills and creative flair, Adrienne provides a custom-tailored design solution for each client with passion and commitment to her craft, always learning & always growing.

Adrienne graduated with honors from Savannah College of Art and Design with a B.F.A. in Graphic Design. As a Palm Beach County native, she loves spending time with her family and friends whether it's boating, golfing, fishing or relaxing at the beach. But her favorite getaway is out west -- skiing, camping and hiking, basically "anywhere there isn't a palm tree."

Erin GonzalezMarketing Manager

Erin came to Reisigl with over a decade of experience in B2B marketing, bringing with her a solid foundation of product understanding. Her work in a range of niches from Lacoste footware and Ellesse sports apparel to educational publications, made for a seamless entry to Reisigl's spectrum of projects. Erin has a keen ability to manage the agency's 100+ jobs on any given day, working closely with the team to balance the work flow and make sure projects are running on course and on time. Her expertise in strategic market planning, problem solving and budget implementation is the perfect complement to the collective creative thinking.

Erin is a graduate of the University of Florida. While obtaining her MBA in International Economics, she studied in Barcelona and continued traveling abroad extensively in the years since. She now spends more time close to home, with her husband and two young daughters in Jupiter.


  • 4 Orange
  • Access
  • Angels Envy
  • Argent US
  • Bacardi
  • The Benjamin School
  • Bombay
  • Corona
  • Cheney Brothers
  • Cruzan Rum
  • Beam
  • EDS
  • Florida Caribbean Distillers
  • Grey Goose
  • Beam
  • Linas Limoncello
  • Makers Mark
  • Maxxium
  • Northern Star Dental Group
  • Panamonte Rum
  • Papas Pilar Rum
  • Pinnacle Vodka
  • Remy Martin
  • Suaza Tequila
  • Seagate Construction Group
  • Skinny Girl
  • Sobieski Vodka
  • Soggy Dollar Bar
  • Trader Jacks
  • Van Gogh Vodka

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