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REISIGL HELPS LAUNCH NEW BOMBAY SAPPHIRE GIN
The concept: Create a unique tasting experience for the
launch of Bombay Sapphire East gin.
The execution: Design and manufacture a custom hybrid rickshaw/tasting/sampling display unit. In addition, Reisigl also sourced all 12 botanicals that are infused in Bombay Sapphire East gin, and incorporated them as part of the tasting and display experience.
The activation: Simultaneously produced custom neck hangers with East-inspired recipes, print postcards, and promotional staff uniforms to create a unique Asian-influenced brand atmosphere to help consumers identify with the new gin. Plus, provided door-to-door logistics for sampling unit and materials to intended launch sites.
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RESIGL DESIGNS FOOD PACKAGING TOO
MOST clients know Reisigl Associates for our expertise in the spirits industry, but when one of our favorite local venues came to us with a new challenge, we jumped right in! Marker 10, the parent company of several bars & restaurants, saw a rise in the popularity of their famous fish dip, and asked Reisigl to create a package & brand for this premium private label. Wanting to steer away from the bland look of most fish dips on the market, Reisigl designed an organic, homemade brand identity with the goal of expanding it into multiple line extensions in the future. |
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CUSTOM TASTING DISPLAY UNITS INCREASE BRAND AWARENESS
Free liquor tastings are a great way to attract new consumers, but a boring banquet table and plastic cups is no way to win over an audience! So Reisigl designed and manufactured this custom portable tasting unit, equipped with locking storage and ice bin, to help create a memorable tasting experience for the customer. Reisigl also handles the promotional tasting events -- from research, calendar-creation, promotional staff and giveaways – to create a seamless presentation. 
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