THE SOGGY DOLLAR STORY …

SOGGY-menu-backMarch 2011 –

Soggy Dollar is a magical place just off of St. John. Accessible only by water, patrons wade in from sailboats, rafts, yachts etc. – thus presenting soggy dollars for their tasty “Painkiller”, the signature cocktail of the tiny bar on the beach. We met with owner, Jerry O’Connell on several projects to help out as he honed his existing brand. The coral painted back-bar cabinet doors were one of the only blank spots in the place. After designing a pass-around menu card, we printed the same menu graphics directly on both sets of cabinet doors. A permanent fixture now – easy to read even when the bar is packed at midday. We also printed 10” signs with the same menu on pvc material – for purchase in their gift store –  to bring a little Soggy vibe back home.

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