REISIGL HELPS LAUNCH NEW BOMBAY LINE

Bombay-Bottle-Hang-tag
January 2013 –

Concept: Create a unique tasting experience for the launch of Bombay Sapphire East Gin.

Execution: Design and manufacture a custom hybrid rickshaw/tasting/sampling display unit. In addition, Reisigl also sourced all 12 botanicals that are infused in Bombay Sapphire East gin, and incorporated them as part of the tasting and display experience.Bombay-uniform

Activation: Simultaneously produced custom neck hangers with East-inspired recipes, print postcards, and promotional staff uniforms to create a unique Asian-influenced brand atmosphere to help consumers identify with the new gin. Plus, provided door-to-door logistics for sampling unit and materials to intended launch sites.

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