Papa’s Pilar POP – Uniquely American

July 2013 –

Inspired by arguably the world’s greatest adventurer – Ernest Hemingway – Papa’s Pilar is an artisan-crafted rum that reflects rum’s gutsy roots. Reisigl has worked closely with Team Papa’s Pilar to create high-end, custom crafted POP items and unique collateral materials for the much-anticipated April 2013 launch of this ultra premium rum. From handcrafted wood end-cap displays and cleverly designed portable wood bars, to finely molded bottle glorifiers, they top the list of Reisigl’s all-time favorite projects. We’ve worked hand-in-hand with some of our best craftsman and are proud to say each piece is made in America – uniquely American, just like Hemingway!pilar1

Bottle Glorifier: Resembling the Pilar stern with its black ship lap-inspired sides, the glorifier is wood stained with branded face and inset brass exhaust fittings. The glorifier top is created to hold 2 Pilar bottles with inset bottle “footprints” so bottles are always neat and in place. pilar2

Portable Bar: This concept takes its cue from the brand’s namesake (Hemingway’s boat, “The Pilar”). The bar folds flat to fit in 2 carry bags, easy to assemble and ready to roll. The removable bar top has a resin coating, which encapsulates a gold fishhook design. The black side panels mimic the shiplap of The Pilar. The wood stained and lacquered bar front features the Brand logo and the upright poles are actual bamboo fishing rods, which hold the canvas header. Pilar-Endcap-Display

End-Cap Display: Constructed of stained wood, silkscreened with export stamps and logos, this piece is tented with silkscreened natural canvas and holds 18 bottles. Ships fully assembled in a custom box.

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