Launch Support for Jim Beam Honey

BEAM-Honey-Endcap-wtJuly 28, 2014 – 

Concept: An endcap unit for a new line of Jim Beam bourbon – Honey – that is cost-effective and holds both 750 mL and 1.75 L bottles.

Execution: Reisigl designed and custom-built a knock-down endcap unit that packs & ships flat for cost savings, and is shoppable from 2-sides for maximum exposure.

Activation: Ship to liquor stores with a Step-by-Step Setup Guide for easy assembly.

Bonus: Graphics can be easily replaced to rebrand and repurpose the existing units!

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