April 2015 – Fuzzy’s Vodka, the official vodka of the 2015 Indianapolis 500, is leaving marks with its flashy checkered flag-inspired commemorative bottle, and national Text to Win campaign. Fuzzy’s Vodka has deep-seated roots in the golf world thanks to founder Fuzzy Zoeller, but they are also making a name in the racing industry thanks to a souvenir, limited-edition bottle designed by Reisigl for this 99th annual event. The label, capsule and shipper feature realistic brick imagery from the iconic yard of bricks at the raceway. The bottle features a window effect to highlight inside back label Indy scene, framed with checkered border. Reisigl also developed a national Text to Win campaign for the Fuzzy/Indy 500 matchup, including backend programming, winner selection & transmittal, and print pieces including shelf talkers & posters that were distributed nationally for maximum impact.
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