February 2015 – Cruzan has long been a popular rum in beach bars everywhere, often the key ingredient to a bar’s signature drink. Reisigl’s challenge was to create an on-premise program highlighting each bar’s signature drink recipes while focusing on Cruzan Rum. The Cruzan On-Premise Patio Program includes: A) a large surfboard-shaped weather resistant pvc menu board with consistent Cruzan branding that features custom drink recipes; and B) Colorful corrugated condiment caddies, featuring Cruzan Rum branding and a durable laminate finish. A condiment Caddie on each table, helps to keep condiments neat & tidy, while reinforcing the Cruzan messaging.
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